We all love data. ROI, analytics, social impressions. We all use those terms regularly in social media, but rarely does it grab our attention as something we want to engage with on a regular basis.
Then enters Benard and Dopamine. Bernard is a company innovating in social curation & visualizations. Dopamine is a gamification agency headed up by Gabe Zichermann. Both were behind Social Media Week RealTime and the pretty infographic we sent out last week.
“Our platform was built to serve as that middle layer which solves big social data issues surrounding aggregation and relevancy with easy plug-in-play interfaces that enable the creation of amazing user experiences for any agency, content management system or blogger. The true innovation is that you can now leverage social media on your terms, not the platform’s,” says Benard founder Vincent Mota.
Partnering together, Dopamine and Benard aggregated and curated over 235,225 mentions for 12 cities across 4 continents. During the event, the platform customized and built by the agencies aggregated and displayed on Plasma TV’s/Projectors & streamed online social content from 416 foursquare venues, 809 keywords, hashtags, authors, and trending topics from over 1,000 Social Media Week events globally.
But RealTime did more than just display data. It incorporated a daily survey for attendees, highlighted leaders and enabled you to share via your personal social accounts. And that’s what Dopamine and Bernard do best. Dopamine incorporates innovative game design and time-tested gamification strategies to produce a memorable and engaging experience, while Bernard uses social data to bring conversations to life.
Social Media Week was honored to have these two teams behind the face of SMW12’s data. Check ‘em out and don’t forget to check out RealTime this September- it’s only getting better!
The post Powering Data: Partners Dopamine & Bernard appeared first on Social Media Week.
